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Candles By Victoria was a college project about redesigning an ecommerce site that has existed since 2000. The small, woman-run business stands strong today prizing homemade, dessert-themed candles that appear as delectable as they are fragrant. The website was in need of a modern look without obliterating its brand for comfort and femininity. The initial template also lacked information architecture and a CMS.
I was tasked with user research, Information Architecture, and UI design.
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Creative. Communicative. Consistent.
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