About Logo Design
I've included some samples from past projects. The design tool I used is Figma. Here is the process I utilize when designing a logo for a client:
- Client Consultation & Research: The first step is understanding the client’s business, vision, target audience, and design preferences. Research includes analyzing competitors, market trends, and identifying key brand values to ensure the logo communicates the right message.
- Concept Development: Based on the research, I create multiple logo concepts. These may include various color schemes, fonts, and iconography to explore different visual directions. The focus is on flexibility and scalability for different uses.
- Design Refinement: The best concepts are refined, with feedback from the client incorporated. This stage may involve adjusting the color palette, typography, and layout to achieve the perfect balance between aesthetics and brand identity.
- Presentation: The final concepts are presented to the client with explanations of the design choices, and the client provides feedback. Some iterations might be made during this stage to ensure the logo aligns with the brand vision.
- Finalization: Once the design is approved, the logo is prepared for use in different formats, such as vector files for scalability, as well as versions for web, print, and other media.
- Delivery & Brand Guidelines: Along with the logo files, a set of brand guidelines is provided to ensure consistency in usage. This may include rules for spacing, colors, and fonts to maintain a cohesive brand identity.
This process ensures the logo is both visually appealing and strategically aligned with the brand’s core identity. Final files belong to the client. These are merely samples along with the years each project began and ended.